Wherefore art thou Uniqlo?
Ever since hearing that the Japanese retailer of quality, and soft clothing would open a Chicago store last year, I can now safely say that the doors will open at the old Filene’s on Michigan Avenue on October 23, according to this Tribune article.
Although I will likely always mourn the loss of Filene’s and Loehmann’s, discount stores of surprising treasures,filled with history and Helmut Lang blazers, I welcome Uniqlo with open arms.
I welcome it for several reasons, firstly it will appeal to the Midwestern fashion sensibility which the Uniqlo officials refer to as “simple, reliable, and value-oriented.” A reasonable set of criterion for clothing choice. Although, I highly recommend combining Uniqlo’s simplicity with a funkier element, like cheetah-printed shoes, a flamingo-printed scarf, or a lot of jewels.
Another reason I look forward to the store is the logo, something I have appreciated since I first learned of the retailer a few years ago. It pops, you stop, and then you shop.
Then there is the arrangement of items by color in Uniqlo stores. I had my closet arranged by color for some time, it proved to be interesting. I have gone back to the arrangement by item type which I also like. I’m guessing it will make for a visually appealing experience; walking through the store.
Like most “fast-fashion” retailers today, Uniqlo has partnered with a designer; former Hermès creative director, Christophe Lemaire. The collaboration promises affordable knits, cashmere, and natural fibers galore!
If all of this wasn’t reason enough to check out the new shop, Uniqlo describes their philosophy as “made for all”, and as “a toolbox for living”. Where fast fashion gets a bad name today, Uniqlo appears to combat that with efforts in social responsibility; working to help the environment, youth, refugees, and others in need.
Shall I say more, or shall I shtop at this?